Reverse the Red is a global coalition dedicated to ensuring the survival of the world’s threatened species and preventing trends of biodiversity loss. The movement seeks to reverse declines monitored on the IUCN Red List of Threatened Species through population restoration and clear collaboration amongst stakeholders, including governments and civil society.
This past World Wildlife Day, Reverse the Red focused on the power of finance to help critical biodiversity and drive strategies for protection. Reverse the Red Strategy Director, Michael Clifford, said,
“Recovering biodiversity is possible but to do so, funding is critical. Making sure every project has clear strategy and metrics, and that our actions are recovery focused, is how we ensure those resources are as effective and impactful as possible. Coupling an increase in funding with a refinement of strategy will accelerate our impact for species and our success at reversing the red.”
The coalition highlighted recent successes in mobilizing finance for conservation from their Reverse the Red Day 2025 on February 7. Reverse the Red held online forums discussing incorporation of the private sector for innovation and resources to propel action as well as alignment of national targets and indicators to drive conservation efforts. These forums gathered over 1,800 participants to discuss.
Reverse the Red also held a Species Pledge video contest to encourage collaboration and clarity amongst stakeholder efforts for the Global Biodiversity Framework (GBF) Target 4 Goal A of halting species extinctions and recovering plant, fungi, and animal populations. As we approach the halfway mark for the GBF, communication such as this is integral to converge strategic and impactful action.
